Gulfood is one of the world’s largest and most influential food and beverage trade shows, held annually in Dubai, a key growth region for premium Australian beef. Showcasing a wide range of food products, ingredients, and innovations, Gulfood 2025 in Dubai was an invaluable experience for the NH Foods team this February.
As part of the Meat & Livestock Australia (MLA) stand, our Export Sales team joined 34 other Australian agricultural and red meat companies in representing Australian red meat on a global stage. Throughout the event, our team had key meetings with customers, discussing the growing demand for high-quality, organic, and grassfed beef, as well as the increasing market interest in premium cuts. The MENA region continues to experience growth in premium beef demand, driven by rising awareness and appreciation for superior, tender, and consistently high-quality products. These products meet diverse cooking needs and are produced sustainably, from well-cared-for animals (Source: MLA Global Tracker 2024).
The event also provided valuable networking opportunities, including a reception where we connected with other Australian beef industry leaders and other key players. One of the key takeaways was the importance of exclusivity in the region, with importers looking to secure exclusive, premium products for their markets.
With participants from across the Middle East, Europe, and Asia, Gulfood is a key event for anyone involved in the global food and beverage sector. It was truly another invaluable opportunity to share our message of delivering the joy of eating across the globe.
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